What are content marketing services?

Content marketing services are digital marketing services that include planning a content marketing strategy and creating, distributing, promoting, and tracking content to achieve specific business goals. Content types include articles, blog posts, videos, infographics, podcasts, ebooks, and more.

Content marketing services: Our process

We even offer custom packages to match your company’s unique needs.

If you’re unsure about which of our packages are right for your business, you can always contact our knowledgeable strategists online. They can offer advice, as well as suggestions, as to whether a basic, aggressive, or market leader plan is right for your company.

Plus, they can answer all your questions about the various content marketing assets, which include:

1. Long-form content
2. Blog posts
3. Micrographics
4. Infographics
5. Online guides
6. Videos
7. Slideshares
8. And more!

No matter which content marketing service package you choose, from our basic to our market leader plan, you can expect our award-winning team to deliver a competitive strategy and marketing campaign that reaches your company’s goals.

Learn more about some of the features of our content marketing services:

1. Content strategy and keyword research

First, our content marketing team will work with your business to fully understand your company, goals, and industry. Then, we’ll help you develop a custom content marketing strategy, designed to help your site content rank in search engine results and convert customers.

A core part of our content strategy is keyword research. By researching the keywords that matter to your audience, our team can develop original and valuable evergreen content that drives high-quality traffic to your website.

For example, if you’re a landscaping company, we may build content around these keywords:

1. “how often should you mow your lawn”
2. “weeds that look like grass”
3. “fertilizing new lawn”
4. “landscaping ideas for backyard”

As you can tell, these keywords focus on answering a user question — what weeds look like grass, how can you landscape a backyard, how do you fertilize a new lawn, and how often should you mow it. These aren’t transactional keywords, like, “residential landscaping company.”

How do we know which keywords to choose, though?

As your content marketing service provider, we look at several factors when conducting keyword research, including:

• Search volume: It’s important to create content for keywords with a fair number of monthly searches. While a higher search volume is great, it doesn’t necessarily translate to achieving your goals, which is why we also consider keywords with a lower search volume.

• Competition: Depending on your website’s SEO status, it can prove challenging to rank in search results for high-competition keywords. That is why our organic SEO services are a perfect addition to our content marketing services.

• Cost-per-click (CPC): Another factor to consider during keyword research is the CPC. By referencing this number, our team can determine the potential value of the keyword to your business, as well as to your competitors.

• User intent: One of our most critical considerations during keyword research is the user intent. If you create content that doesn’t answer the user intent behind the keyword, then it won’t perform. That’s why our team investigates a keyword’s user intent in-depth.

Once we finish our keyword research, we move onto developing a content plan for you.

2. Content development

Next, our services focus on creating a content project management schedule. In this step, we build a content calendar for your strategy. We also establish a deadline for writing and delivering the content to your team for review.

The amount of content we develop depends on your content marketing services package:

• If you have the basic plan, we develop three pieces of content each month
• If you have the aggressive plan, we develop six pieces of content each month
• If you have the market leader plan, we develop 10 pieces of content each month

Note, if you want your content marketing management services to include more than 10 pieces of content each month, you can always request a customized plan from our strategy team. Just contact them online or by phone at 07086204683 to chat!

During this stage, your dedicated account manager also provides you with a walkthrough of our preferred platform for project management. Feel free to ask them questions, and they’ll be happy to answer and help you troubleshoot any issues.

3. Content creation

A core part of our content marketing services is content creation.

With the expertise of our talented project managers, as well as specialized writers and graphic designers, we create multiple types of content, including long-form content, blog posts, infographics, online guides, voice optimized content, white papers, and more for your company’s strategy.

Every strategy is different too, based on your unique needs.

While a pharmaceutical company’s digital marketing strategy, for example, may focus on awareness and education, an ecommerce store’s may emphasize immediate action. These focuses can result in different content type, like video for a pharmaceutical brand and blog posts for an ecommerce business.

Our team of editors then review each piece of content to ensure it matches your branding standards. Once your dedicated account manager looks over your deliverables, they’ll forward them to your team for feedback.

If you have any requested changes, our team takes care of them fast.

4. Content optimizations

In addition to our writers optimizing your content for search, your dedicated account manager will too. For example, if you’re launching a piece of long-form content on your website, they create a compelling title tag and meta description for it.

The result is optimized content for not only users but also search engines. By optimizing your content for both parties, we provide your content the best foundation for success — meaning it will not only resonate with your target audience but also rank well in search results.

You’ll see content marketing, as well as SEO results with WebFX as your content marketing services provider.

5. Content promotion

In addition to content creation, our content marketing agency’s services also include content promotion. Our experienced network of industry influencers will work to distribute your content online — sharing it on sites and social platforms that matter most to your business.

Content promotion enables you to boost brand awareness, and it exposes more people to your message. As more people connect with your content online, you’ll reap the benefits of increased site traffic, conversions, and revenue.

We can also use paid strategies, like pay-per-click, to promote your owned media across the web. Social media advertising, for instance, is an excellent content marketing campaign strategy for content promotion.

6. Monthly reporting

We don’t stop after creating and promoting your content!

Our content marketing solutions include custom reporting that allows you to monitor your return on investment (ROI) and drive the best possible results from your marketing efforts.

As a part of our aggressive and market leader content marketing service packages, you receive a monthly content marketing strategy report. Your dedicated account manager compiles this report, which includes tons of helpful information you can share with your company’s decision makers.

No matter which tier of our content marketing management services you select, you will have access to insightful data. A few examples include an analysis of you and your competitors’ share of the market, as well as changes in your competitor’s websites.