Why partner with a social media management agency?

If you’re researching social media marketing services, as well as agencies, you have plenty of compelling reasons to partner with a social media management company. They provide your business and team with dozens of advantages, which can make or break your campaign.

Learn more about why businesses partner with a social media service agency:

1. Get industry-leading expertise
2. Maximize in-house resources
3. Access advanced marketing software
4. Improve time management
5. Increase social media marketing ROI

1. Get industry-leading expertise

With an experienced provider of social media management services, your company gains immediate access to some of the most talented professionals in the industry. PurpleHQ, for example, features a top team of social media specialists.

In addition, we also feature dedicated design, copywriting, and development teams, which allows us to provide your business with everything you need. From must-like posts to stunning images, we can create everything you need to succeed in-house.

Overseeing your social media management internally, however, comes with a learning curve. You need to learn the ins and outs of different social media platforms. Plus, you have to research best practices, techniques, and strategies for various networks.

With an experienced provider of social media management services like PurpleHQ, your company gains immediate access to some of the most talented professionals in the industry.

This can result in an extensive trial-and-error period, which can test the patience of company decision-makers. If your team doesn’t deliver results fast, it can lead to business leaders withdrawing their support (and your budget) for social media marketing and advertising.

Investing that budget into a professionally managed campaign, however, can help your team demonstrate the value of social media fast. Even better, you can start driving results sooner, which prevents financial waste.

2. Maximize your in-house resources

Whether you’re marketing or advertising your business, you want to make the most of your budget. A trusted and respected provider of social media management services, like PurpleHQ, can help your company earn an impressive return on investment (ROI) from social media.

For your team, it’s a time- and cost-prohibitive process to develop, launch, and maintain a social media strategy in-house. You must spend a significant amount of time not only monitoring the performance of your plan but also preparing next month’s content.

Partnering with an experienced provider of social media services is a smart (and easy) solution.

With a partner like PurpleHQ, you not only receive a custom strategy but also eliminate the hassle of producing, launching, and optimizing your strategy. This alleviates your team from the responsibility of dedicating time and resources into creating a full-fledged strategy in-house.

3. Access advanced marketing software

For companies outside the marketing industry, it’s a significant investment to purchase marketing automation software. In today’s digital landscape, however, it’s almost a necessity for businesses that want to succeed in online marketing.

That’s why many companies now partner with full-service digital marketing agencies that offer social media marketing services.

4. Manage your time

Businesses that manage their social media strategies in-house often have a dedicated team member for the task. For many organizations, however, that’s not feasible or a reasonable use of company funds, which is why most internal marketing teams invest their resources into agencies.

With a social media optimization company, you can receive access to an expert in not only social media marketing but also marketing on specific social media platforms, like Facebook, LinkedIn, or Twitter. You also pass a series of time-intensive tasks off to someone else, which allows you to focus on what you need to finish.

For many marketers, this is a win-win situation.

5. Improve your social media marketing ROI

Whenever a company invests in social media marketing, it’s looking for something in return, from increased brand awareness to improved sales. You want to deliver on their expectations, which is difficult with limited social media marketing experience.

That’s where an experienced social media services provider can help.

If you’re serious about partnering with a social media management agency, focus on agencies that emphasize the results and successes of their clients, like PurpleHQ.

They can provide the expertise, tools, and strategy for delivering a top-notch campaign that achieves your company’s goals. Plus, they don’t require a significant amount of your team’s time, which lets you remain productive.

If you’re serious about partnering with a social media management agency, focus on agencies that emphasize the results and successes of their clients. You want a company, like PurpleHQ, that measures their success by your success.

Learn more about how we deliver an ROI for our clients by browsing our portfolio and testimonials.

What determines the cost of social media marketing services?

Do you have questions about the cost of social media marketing services?

A few factors determine social media pricing, including:

• Strategy scope
• Social media networks and number of networks
• Agency experience
• Ad spend
• And more

5 reasons to invest in professional social media services

Many marketing departments recognize the value of social media. It’s a challenge, however, to persuade company decision-makers to invest in a social media marketing and advertising campaign. That’s why we’ve compiled a list of the five most compelling reasons to invest in social media.

1. Reach users in their favorite places

3.48 billion people use social media every day. Facebook alone boasts more than one billion daily users, demonstrating the critical (and powerful) role of social media in a person’s day-to-day life. If you aren’t on social media, you’re missing out on a valuable channel for connecting with your target market.

2. Build valuable brand awareness

Social media is an excellent channel for building brand awareness, which is a critical part of the buying journey. With ads, as well as organic posts, you can establish a relationship with new and current followers, which can eventually move them to purchase your product or service.

3. Maintain customer loyalty

In the U.S., more than 50 percent of users that follow a brand on social media are loyal to it. This fact is significant, demonstrating the value of a social media presence for businesses. With an active social media account, you not only get to interact with shoppers but also maximize their loyalty to your company.

4. Encourage repeat purchases

With social media, your business can also motivate followers to purchase from your company again. Posts about new products, limited-time promotions, and more can drive users to buy from your business and even share your product or services with friends and family on the platform.

5. Generate valuable leads

Social media is also useful for B2B companies. In fact, more than 40 percent of B2B marketers have earned clients through Facebook, emphasizing the versatility of social media networks. Many B2B businesses overlook the value of social media, however, making it an opportunity for yours.

Partner with PurpleHQ— a top website and social media management company

With a client retention rate of 91%, PurpleHQ is a trusted choice for businesses looking for social media marketing services. From our competitive campaigns to our industry-leading technology, we provide an unparalleled client experience and unmatched results. 

Do more with your social media presence now by contacting us online or calling 07086204683 today!